PepsiCo’s Poppi devaluation raises questions about prebiotic soda’s next chapter
PepsiCo’s reassessment of Poppi’s earnout valuation comes as the prebiotic soda category tops $1.3 billion in sales and brands race to expand beyond gut health with broader offerings. After PepsiCo paid nearly $2 billion to acquire prebiotic soda brand Poppi in 2025, CPG…