19+ hour, 57+ min ago   (635+ words) Recoup rate is the share of advertising money leaving one medium that returns to the same sellers elsewhere. UK television recovers roughly 15p in the pound. A recoup rate is the proportion of advertising money leaving one medium that comes back…...

21+ hour, 16+ min ago   (580+ words) Ninth Circuit ruled the user, not Perplexity, accesses a site through an AI agent. Retailers and publishers now face agent traffic no statute lets them bar. A federal appeals court vacated the preliminary injunction that had kept Perplexity AI's Comet…...

1+ day, 1+ hour ago   (537+ words) A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. The term translates the German Markt-Media-Studie, and the format is most entrenched…...

21+ hour, 35+ min ago   (692+ words) microm is the German geomarketing company whose proprietary PLZ-8 grid splits the country into about 83,000 cells of 500 households for cookie-free targeting. Branded models sit on top. The Sinus-Geo-Milieus take the ten Sinus-Milieus from sociocultural research and calculate, for every house…...

21+ hour, 37+ min ago   (812+ words) A supply path is the route a bid request takes from an ad slot to a buying platform. How the intermediaries are recorded, what hops cost and why routes differ. The term exists because programmatic advertising is not a market…...

1+ day, 35+ min ago   (672+ words) Comparison shopping service: the intermediary a merchant must use to place Google Shopping ads across 21 European countries, created by a 2017 antitrust ruling. Display is conditional at three points, as the decision text records. Enough advertisements must clear relevance and quality…...

1+ day, 59+ min ago   (634+ words) Twelve CSS firms handling 74% of third-party clicks in the EEA wrote to Brussels on 8 September. Does the 25 September deadline leave room for live testing? Twelve European comparison shopping companies told the European Commission on 8 September 2026 that the remedy taking shape…...

1+ day, 6+ hour ago   (980+ words) Boeing led with 771,000 mentions in AI answers yet reached no cited-source list. AI Overviews now cover 57% of the sector's search volume. Who earns the click? Semrush published a study on September 8, 2026 showing that AI assistants and Google's conversational search surface…...

3+ day, 10+ hour ago   (320+ words) Sports MCP Server, entertainment SLM and agents join the roadmap Sept. 9, built to ground AI after an ungrounded model faked all metadata for 1 in 5 titles. The announcement maps to three layers of what the company calls the AI stack, each…...

3+ day, 11+ hour ago   (704+ words) Server path mirrors the UET event model, but advertisers cannot self-activate. Documentation is public while access stays limited to enrolled customer accounts. This is not framed as a replacement for the browser tag. Microsoft recommends using CAPI with UET whenever…...