2+ day, 6+ hour ago   (478+ words) Whale TV powers 47.5 million active TVs and 400-plus brands; its inventory now sells through Teads Ad Manager in over 100 countries, deepening a 2024 pact. Teads made the inventory of Whale TV, an independent television operating system, available to advertisers worldwide through…...

2+ day, 8+ hour ago   (543+ words) Select US advertisers now extend Amazon campaigns into conversational chat, with Delta Vacations among the first testers. Attribution across the surface stays unsettled. Amazon and OpenAI made a deal so that companies advertising with Amazon can also show ads to…...

2+ day, 17+ hour ago   (449+ words) Nine streaming services including Netflix and RaiPlay now appear in Nielsen's Italian spend data, following earlier rollouts in Germany, the UK, and Australia. Nielsen added streaming ad data to a tool that tracks how much companies spend on advertising in…...

3+ day, 12+ hour ago   (801+ words) Models refresh every five minutes and activate through a client DSP or managed service. Terms of the measurement deal stay undisclosed. Who audits the auditor? Inuvo, Inc. said on August 26, 2026 that it has folded independent traffic quality measurement from FouAnalytics…...

3+ day, 15+ hour ago   (684+ words) Builders get an auto-generated ads account and creative pulled from the app itself, with billing through Wix. Where does that sit against Google's proxy rules? Base44 today added Google Ads Performance Max campaign creation to its chat interface and dashboard, a…...

3+ day, 21+ hour ago   (1230+ words) Automatic activation lands on or after October 9 and reaches every site and app on the adsbygoogle tag, GPT or GMA SDK. What happens when no TC string arrives? Google today notified AdSense publishers that a new account-level control called "Maximize…...

6+ day, 22+ min ago   (279+ words) Independent panel data will fold Kayo, BINGE, Foxtel Go and linear TV into one audience figure for Australian advertisers. AudienceProject numbers land in 2027. DAZN Media+ has signed a commercial agreement with AudienceProject to put its Australian streaming services and its…...

6+ day, 19+ hour ago   (468+ words) AI marketing is marketing where a model, not a person, makes the decision. How the prediction, generation and agent layers work, and where each one still fails. The same machinery runs outside media buying. Customer relationship management platforms score leads,…...

6+ day, 19+ hour ago   (1074+ words) Narrow, balanced and broad tiers survive at 2.5%, 5% and 10% for video buyers. Seed lists start above 100 matched people, and two Google pages now disagree. Google Ads help documentation published for Video campaigns describes a Lookalike targeting model that keeps the narrow,…...

6+ day, 19+ hour ago   (863+ words) Inline carousel now runs mid-response for the first time, plus a second unit at the foot of the page. Advertisers still cannot segment the surface in reporting. Shopping ads moved into the body of Google's conversational answers on August 31, 2026, when…...