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Latest News from Global Drinks Intel edit News Global Drinks Intel primed to go daily The daily newsletter service kicks off on Monday 3 February. 27 January 2025 2 Min Read edit News – Appointment Willamette Valley Vineyards seeks ‘additional horsepower of a new CEO’ ‘After more than 40 years at Willamette and at 71 [
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News
Nutrition specialist Glanbia moves into non-alc beer with ChampionSips
2+ day, 17+ hour ago (207+ words) ‘We’re constantly looking at how consumers’ needs and routines are evolving and where we can create something new.’ The American pilsner-style beer, which contains 10g of added protein, has been brewed in partnership with Wisconsin Brewing Co. The limited-edition SKU is…...
MGP Ingredients moves into consumer brands with bourbon launch
3+ day, 15+ hour ago (242+ words) ‘We’ve been making whiskey and spirits that others have proudly put their names on for decades.’ American-whiskey producer MGP Ingredients has announced its first move into consumer-facing brands with the launch of MGP Distillery. The inaugural release under the new…...
Diageo gives Sabrina Carpenter creative licence for limited-edition Johnnie Walker pack
4+ day, 14+ hour ago (130+ words) Carpenter signed a “multi-year” collaboration deal with Diageo for Johnnie Walker last year. Diageo has unveiled a limited-edition bottle for Johnnie Walker scotch whisky’s Black Label extension designed by US singer Sabrina Carpenter. Marketing assets for the pack include references…...
Arterra Wines Canada launches flavoured-wine brand MXM
1+ week, 4+ day ago (245+ words) ‘The opportunity for wine is to evolve alongside the next generation and reflect the way they’re drinking today.’ Arterra Wines Canada has released details of a national marketing campaign to accompany the launch of new-to-market flavoured-wine brand MXM. The company…...
Bacardi unveils latest US Open activity for Grey Goose??? video
1+ week, 5+ day ago (185+ words) Grey Goose has sponsored the US Open Tennis Championships for 20 years. Bacardi has recruited US professional basketballer Josh Hart to front the latest campaign for Grey Goose vodka mark under its 20-year sponsorship of the US Open Tennis Championships. The…...
Branca International employs tattoo artist for limited-edition Fernet-Branca pack
3+ week, 3+ day ago (194+ words) Global Drinks Intel Branca International has lined up a limited-edition ‘tattooed’ pack in the US for its namesake Italian liqueur brand. The bottle, the third in Fernet-Branca’s ‘US Limited Edition’ series, has been designed by LA-based tattoo artist Austin England…...
Southern Glazer???s Beverage Co to boost Yoshi Matcha Liqueur footprint in US
3+ week, 4+ day ago (310+ words) ‘Yoshi Matcha Liqueur distinguished itself through its … ability to unlock a new opportunity within the premium spirits category.’ New York-based start-up Yoshi Matcha Liqueur has secured a nationwide distribution agreement with Southern Glazer’s Beverage Co in the US. The arrangement,…...
'With about 150 brands overall, our tail was way too long' - Vinarchy CEO Danny Celoni speaks to Global Drinks Intel - Part I
3+ week, 4+ day ago (173+ words) Global Drinks Intel Vinarchy has been with us for all of 16 months, coming into being in April last year when Accolade Wines was united with the bulk of Pernod Ricard’s former wine assets. Four months later, Danny Celoni (below) left…...