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Latest News from Global Drinks Intel edit News Global Drinks Intel primed to go daily The daily newsletter service kicks off on Monday 3 February. 27 January 2025 2 Min Read edit News – Appointment Willamette Valley Vineyards seeks ‘additional horsepower of a new CEO’ ‘After more than 40 years at Willamette and at 71 [
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News
Arterra Wines Canada launches flavoured-wine brand MXM
1+ week, 5+ day ago (245+ words) ‘The opportunity for wine is to evolve alongside the next generation and reflect the way they’re drinking today.’ Arterra Wines Canada has released details of a national marketing campaign to accompany the launch of new-to-market flavoured-wine brand MXM. The company…...
Bacardi unveils latest US Open activity for Grey Goose??? video
1+ week, 5+ day ago (185+ words) Grey Goose has sponsored the US Open Tennis Championships for 20 years. Bacardi has recruited US professional basketballer Josh Hart to front the latest campaign for Grey Goose vodka mark under its 20-year sponsorship of the US Open Tennis Championships. The…...
Altamura Distilleries hires Constellation Brands, Brown-Forman know-how to lead US efforts
3+ week, 2+ day ago (309+ words) ‘We have already established strong foundations across the US, but we believe the opportunity ahead is far greater.’ Altamura Distilleries has recruited alcohol industry veteran Kevin Schmudde to lead its recently expanded US division. Schmudde (below) joins the founder-owned vodka…...
'With about 150 brands overall, our tail was way too long' - Vinarchy CEO Danny Celoni speaks to Global Drinks Intel - Part I
3+ week, 5+ day ago (173+ words) Global Drinks Intel Vinarchy has been with us for all of 16 months, coming into being in April last year when Accolade Wines was united with the bulk of Pernod Ricard’s former wine assets. Four months later, Danny Celoni (below) left…...