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Latest News from Global Drinks Intel edit News Global Drinks Intel primed to go daily The daily newsletter service kicks off on Monday 3 February. 27 January 2025 2 Min Read edit News – Appointment Willamette Valley Vineyards seeks ‘additional horsepower of a new CEO’ ‘After more than 40 years at Willamette and at 71 [
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News
Global Drinks Intel Magazine??? September 2026
3+ day, 22+ hour ago (224+ words) Global Drinks Intel Magazine – September 2026 Global Drinks Intel In the September issue of Global Drinks Intel magazine: - In this global travel retail special, we preview the TFWA World Exhibition & Conference, which kicks off in Cannes on Sunday 27 September - Our category…...
Diageo gives Sabrina Carpenter creative licence for limited-edition Johnnie Walker pack
4+ day, 15+ hour ago (130+ words) Carpenter signed a “multi-year” collaboration deal with Diageo for Johnnie Walker last year. Diageo has unveiled a limited-edition bottle for Johnnie Walker scotch whisky’s Black Label extension designed by US singer Sabrina Carpenter. Marketing assets for the pack include references…...
Bacardi unveils latest US Open activity for Grey Goose??? video
1+ week, 5+ day ago (185+ words) Grey Goose has sponsored the US Open Tennis Championships for 20 years. Bacardi has recruited US professional basketballer Josh Hart to front the latest campaign for Grey Goose vodka mark under its 20-year sponsorship of the US Open Tennis Championships. The…...
SHS Group pushes fruit-beer cues in Shandy Shack rebrand
3+ week, 1+ day ago (164+ words) ‘The rebrand is designed to make Shandy Shack’s proposition clearer on shelf while retaining the brand equity built with loyal drinkers.’ UK brand owner SHS Group has unveiled fresh packaging and standardised the ABVs of recently acquired RTD mark Shandy…...
How the alcohol industry could redefine premiumisation??? Consumer Intel
3+ week, 2+ day ago (1488+ words) While premiumisation has long been the mantra of the global beverage alcohol industry, have pricing gains been overstated versus the impact of consumer price inflation? Does the industry measure of premiumisation match consumer expectations? And what does it look like…...
'With about 150 brands overall, our tail was way too long' - Vinarchy CEO Danny Celoni speaks to Global Drinks Intel - Part I
3+ week, 4+ day ago (173+ words) Global Drinks Intel Vinarchy has been with us for all of 16 months, coming into being in April last year when Accolade Wines was united with the bulk of Pernod Ricard’s former wine assets. Four months later, Danny Celoni (below) left…...