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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology
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News
New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case
3+ day, 19+ hour ago (228+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. A batch of new court documents filed Thursday morning in the ongoing wrongful…...
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores
3+ day, 21+ hour ago (167+ words) AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, editor in chief Ryan Joe sits down with Rafa Flores, chief product officer at Treasure....
Is The Trade Desk Running Out of Room to Turn Around?
3+ day, 23+ hour ago (719+ words) Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEK’s AI reporter, filling in for Kendra Barnett while she’s off in Istanbul. I’m in New York, where summer is finally losing its grip on the city. I am also…...
Apple's First Foldable iPhone Could Reshape the Creative Canvas for Brands
4+ day, 1+ hour ago (208+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Apple’s first foldable iPhone has the potential to change digital ad creative as…...
Jury Nominations Open for 2027 ADWEEK Awards
4+ day, 1+ hour ago (172+ words) ADWEEK is seeking executive leadership in the advertising and marketing industry to serve on juries for our various awards in 2027. Jury candidates must be vp-level or higher and preferably from agencies, Fortune 500 brands, adtech companies, or media companies. Judging for…...
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
4+ day, 4+ hour ago (171+ words) The Daily Mail U.S. is launching a video division this month called New Media, featuring a roster of creator-led social video franchises using in-house editorial talent, according to Bob Marshall, the U.S. head of content at DMG Media. New Media is a…...
Amazon and OpenAI Team Up to Target ChatGPT’s US Users
4+ day, 4+ hour ago (221+ words) Amazon Ads and OpenAI have entered into a partnership to sell ads within ChatGPT. Advertisers can target OpenAI’s users through Amazon Ads’ demand-side platform as a way to extend their existing Amazon campaigns. The partnership is currently in pilot with…...
Why Tubi’s New Global Campaign 'Feels' About Right
4+ day, 6+ hour ago (200+ words) Tubi doesn’t want you to feel lonely. In fact, the FAST service wants to tap into all your feelings as it launches its new global brand campaign, “Find Any Feeling For Free,” banking on its humongous content library to find…...
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
4+ day, 7+ hour ago (472+ words) Last year, the digital ad buying platform DeepIntent sold a majority stake to private equity firm Vitruvian Partners, and vowed to use the $637 million in capital it received to integrate generative AI tools into its stack. The company just realized…...
Publishers Are Spending Hundreds of Millions a Month Buying Traffic
4+ day, 18+ hour ago (1461+ words) Media companies are spending hundreds of millions of dollars every month to buy the search traffic they used to get for free, according to Similarweb data shared with ADWEEK, as organic referrals continue to erode amid a broader shift toward…...