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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology
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News
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores
3+ day, 21+ hour ago (167+ words) AI isn’t here to replace marketers; it’s here to help them focus on the work that matters most. In this episode of Adspeak by ADWEEK, editor in chief Ryan Joe sits down with Rafa Flores, chief product officer at Treasure....
Is The Trade Desk Running Out of Room to Turn Around?
3+ day, 23+ hour ago (719+ words) Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEK’s AI reporter, filling in for Kendra Barnett while she’s off in Istanbul. I’m in New York, where summer is finally losing its grip on the city. I am also…...
Amazon and OpenAI Team Up to Target ChatGPT’s US Users
4+ day, 4+ hour ago (221+ words) Amazon Ads and OpenAI have entered into a partnership to sell ads within ChatGPT. Advertisers can target OpenAI’s users through Amazon Ads’ demand-side platform as a way to extend their existing Amazon campaigns. The partnership is currently in pilot with…...
Why Tubi’s New Global Campaign 'Feels' About Right
4+ day, 6+ hour ago (200+ words) Tubi doesn’t want you to feel lonely. In fact, the FAST service wants to tap into all your feelings as it launches its new global brand campaign, “Find Any Feeling For Free,” banking on its humongous content library to find…...
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
4+ day, 7+ hour ago (472+ words) Last year, the digital ad buying platform DeepIntent sold a majority stake to private equity firm Vitruvian Partners, and vowed to use the $637 million in capital it received to integrate generative AI tools into its stack. The company just realized…...
Publishers Are Spending Hundreds of Millions a Month Buying Traffic
4+ day, 18+ hour ago (1461+ words) Media companies are spending hundreds of millions of dollars every month to buy the search traffic they used to get for free, according to Similarweb data shared with ADWEEK, as organic referrals continue to erode amid a broader shift toward…...
Turn Shared Data Into a Growth Engine
5+ day, 21+ min ago (87+ words) Acquisition costs keep climbing, and churn keeps eating into growth. Generic targeting doesn’t help. It wastes budget on shoppers who were never likely to convert or stick around in the first place. This session is designed for acquisition, growth, and…...
Amid AI Hype, Autodesk Turns the Spotlight on Human Makers
5+ day, 7+ hour ago (542+ words) As AI reshapes what’s possible, Autodesk wants to inspire people to create what matters. The technology company, which makes design software for industries including architecture, manufacturing, and media, has launched its latest campaign, “The World Is Yours for the Making,…...
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
5+ day, 23+ hour ago (170+ words) For all the new bells and whistles that OpenAI has added to its ads business, some advertisers say there’s still a pretty basic piece of the puzzle missing: They want to know what’s happening inside ChatGPT when their ads appear....
Nvidia Confirms Purchase of Hugging Face for Nearly $13 Billion
1+ week, 4+ day ago (411+ words) Nvidia has agreed to buy Hugging Face for $12.9 billion, the chipmaker’s second-largest acquisition ever and a direct push into the open-source AI ecosystem it has spent years supplying with hardware. The deal, disclosed in an SEC filing and a blog…...